Question 1

What is Korra?

Accepted Answer

Korra is a Houston-based marketing agency that works exclusively with medical spas. We provide four services — web design, local SEO, AI search optimization (AEO), and paid advertising — exclusively to medspa practices in the Greater Houston area. We do not work with other industries or other cities.

Question 2

What does Korra do for medspas?

Accepted Answer

Korra builds medspa websites, manages local SEO so practices rank on Google, optimizes for AI search so practices get cited by ChatGPT and Google AI Overviews, and manages Google and Meta paid ad campaigns. All four services are designed to do one thing: fill a medspa's appointment schedule with qualified patients.

Question 3

Where is Korra located?

Accepted Answer

Korra is based in the Greater Houston, Texas area. We serve medspas throughout the Houston metro including River Oaks, Memorial, Heights, Montrose, Midtown, The Woodlands, Sugar Land, Katy, Pearland, and Friendswood.

Question 4

How is Korra different from other medspa marketing agencies?

Accepted Answer

Three key differences. First, Korra works exclusively in Houston — most competing agencies operate nationally from other cities and run the same playbook across hundreds of clients regardless of local market conditions. Second, we manage paid ads weekly instead of monthly, which means faster optimization and less wasted spend. Third, we actively build for AI search optimization (AEO), which most medspa agencies haven't started doing yet.

Question 5

How many medspa clients does Korra work with at once?

Accepted Answer

Korra limits its client roster to 20 Houston medspa practices at any given time. The cap is intentional — it keeps the work quality high and ensures every client gets direct attention rather than being handed to a junior account manager. We do not take on clients just to fill revenue.

Question 6

Who will I work with at Korra?

Accepted Answer

You will work directly with the people running your account, not an account manager acting as a go-between. At Korra, the strategists doing the work are the people you talk to. There is no junior team layer handling execution on accounts that are sold and forgotten by senior staff.

Question 7

Does Korra work with new medspas or only established ones?

Accepted Answer

Korra works with both new medspa practices opening their first location and established practices that are unhappy with their current marketing results. New practices benefit most from web design and paid ads to generate patients quickly. Established practices with existing traffic often see the fastest ROI from SEO and AEO improvements.

Question 8

How much does a medspa website cost in Houston?

Accepted Answer

Korra builds custom medspa websites starting at $7,500 for a standard 6–8 page site. Most Houston medspa websites we build come in between $7,500 and $15,000 depending on the number of pages, complexity of booking integrations, and whether a membership portal or before/after gallery is included. Web design is priced as a one-time project with no ongoing contract.

Question 9

How long does it take to build a medspa website?

Accepted Answer

A standard Korra medspa website build takes 3 weeks from kickoff to launch. Week 1 covers strategy, copy, and high-fidelity design. Week 2 is development, booking platform integration, and analytics setup. Week 3 is cross-device QA, copy refinement, and go-live. Rush timelines are not offered — the 3-week process produces better work.

Question 10

What booking platforms does Korra integrate with?

Accepted Answer

Korra integrates medspa websites with Vagaro, Boulevard, Aesthetic Record, Jane App, Mindbody, and most other medspa booking systems. We configure the integration so the booking flow stays on-brand and the conversion path from website to booked appointment is seamless.

Question 11

Is a Korra-built medspa website HIPAA compliant?

Accepted Answer

Korra builds HIPAA-conscious websites — no tracking pixels fire on intake forms, data handling is designed to minimize patient PHI exposure, and SSL is configured throughout. Full HIPAA compliance for your digital presence requires a Business Associate Agreement (BAA) with your hosting provider; we guide every client through that process at launch.

Question 12

Will my new medspa website rank on Google?

Accepted Answer

Every Korra medspa website launches with a complete local SEO foundation: proper schema markup (LocalBusiness, Service, FAQPage), optimized meta titles and descriptions, an XML sitemap, Google Analytics 4 with conversion tracking, and neighborhood-specific copy. The site is architected to rank — but ranking takes time and sustained SEO effort after launch. Clients who add our monthly SEO service see significantly faster results.

Question 13

Will my medspa website show up in ChatGPT and AI search engines?

Accepted Answer

Yes. Korra builds AEO (Answer Engine Optimization) into every medspa website as a standard inclusion. This means FAQPage schema on every key page, Service and LocalBusiness structured data, a llms.txt file at the site root, and content written with direct declarative answers that AI engines can cite verbatim. AI search readiness is not an add-on at Korra — it is built in.

Question 14

What happens after my medspa website launches?

Accepted Answer

All Korra web design builds include 90 days of post-launch support for bug fixes and minor content updates at no additional cost. After the 90-day window, clients can continue on a monthly retainer for ongoing updates and maintenance, or request individual change orders. You receive full CMS access and training at handoff so you can make basic content changes yourself.

Question 15

Do you redesign existing medspa websites or only build new ones?

Accepted Answer

Korra handles both new medspa website builds and redesigns of existing sites. For redesigns, we audit the current site first — preserving anything that has existing SEO value (URLs, content, domain authority) and rebuilding what is slowing the site down or hurting conversions. Most medspa redesigns follow the same 3-week timeline as new builds.

Question 16

What technology stack do you use to build medspa websites?

Accepted Answer

Korra builds medspa websites on Next.js, a modern React framework that scores 95+ on Google PageSpeed Insights and passes Core Web Vitals. Sites are deployed on Vercel and the client owns the hosting account. We do not use WordPress, Squarespace, Wix, or page-builder tools for medspa builds.

Question 17

What is local SEO for medspas?

Accepted Answer

Local SEO for medspas is the practice of optimizing a medical spa's online presence so it ranks at the top of Google search results when patients search for treatments in a specific area — for example, 'Botox River Oaks' or 'lip filler Heights Houston.' It includes Google Business Profile management, neighborhood-specific landing pages, review generation, citation building, and on-site technical SEO.

Question 18

How long until SEO shows results for a Houston medspa?

Accepted Answer

Local SEO for medspas typically shows meaningful ranking movement in 3–4 months. Google Business Profile improvements, which are often the highest-leverage changes for a medspa, can show results within 4–8 weeks. Full organic ranking authority for competitive keywords like 'Botox Houston' takes 6–12 months of sustained work. Korra sets specific ranking and traffic targets at kickoff and reports against them monthly.

Question 19

What keywords does Korra target for Houston medspa SEO?

Accepted Answer

Korra targets high-intent local searches that lead to booked consultations. Primary targets include treatment + location combinations like 'Botox River Oaks,' 'lip filler Houston Heights,' 'medspa near Memorial Park,' and 'laser hair removal The Woodlands.' We do not chase vanity keywords with high search volume and low conversion intent. Every keyword strategy starts with your specific service offerings and target neighborhoods.

Question 20

Does Korra manage Google Business Profiles for medspas?

Accepted Answer

Yes. Google Business Profile management is one of the highest-leverage SEO activities for a medspa and is included in Korra's SEO service. We update photos weekly, post GBP updates, respond to reviews within 24 hours, optimize the service listings and Q&A section, and track GBP-driven calls and direction requests monthly.

Question 21

How much does medspa SEO cost in Houston?

Accepted Answer

Korra's medspa SEO service starts at $2,000 per month with a 6-month minimum engagement. Most Houston medspa practices invest between $2,000 and $3,500 per month depending on the number of neighborhoods targeted, the competitive intensity of their primary keywords, and the volume of content produced each month. A bundled rate applies when SEO and paid ads are purchased together.

Question 22

What neighborhoods in Houston do you target for medspa SEO?

Accepted Answer

Korra builds neighborhood-specific SEO targeting for the Houston areas where a practice's patients live and search. Common targets include River Oaks, Memorial, Houston Heights, Montrose, Midtown, Galleria, The Woodlands, Sugar Land, Katy, Pearland, and Friendswood. The number of neighborhoods included depends on the SEO plan tier.

Question 23

Do I need a new website for Korra's SEO service to work?

Accepted Answer

Not necessarily. Korra will audit your existing website during SEO onboarding. If the technical foundation is solid enough to build on, we work with what you have. If there are critical speed, structure, or content problems that cannot be fixed without a rebuild, we will tell you clearly — and a combined web design + SEO engagement offers the fastest results because the site is built for ranking from day one.

Question 24

What is AEO and how is it different from SEO?

Accepted Answer

AEO stands for Answer Engine Optimization. Traditional SEO gets a website ranked in a list of Google links. AEO gets a business cited as the direct answer when someone asks an AI engine — ChatGPT, Perplexity, Google AI Overviews, Gemini, or Bing Copilot — a question like 'What is the best medspa in River Oaks?' The two disciplines overlap but require different content structures, schemas, and writing styles.

Question 25

Why doesn't my medspa show up when patients ask ChatGPT?

Accepted Answer

Most medspa websites are not structured in a way that AI language models can easily extract and cite. The most common reasons a medspa does not appear in AI search answers include: no FAQPage schema, no structured data (Service, LocalBusiness schemas), vague content without direct declarative answers, no llms.txt file, and thin or generic copy that gives AI engines nothing specific to quote. Korra's AEO service addresses all of these.

Question 26

How do you get a medspa cited by ChatGPT?

Accepted Answer

Getting a medspa cited by ChatGPT requires a combination of structured data implementation (FAQPage, Service, and LocalBusiness schemas), content rewritten with direct question-and-answer format, a llms.txt file that summarizes the business for AI crawlers, natural-language headings that mirror how patients phrase questions, and definition-style sentences that AI models can lift verbatim. Sustained citation authority takes 3–6 months of AEO work.

Question 27

Which AI search engines does Korra's AEO service affect?

Accepted Answer

Korra's AEO service improves a medspa's visibility across ChatGPT (including GPT-4o browsing), Google AI Overviews, Perplexity, Gemini, Bing Copilot, and Claude. Each AI engine pulls from different signals and updates on different schedules, but FAQPage schema, structured data, and direct declarative content improve citation rates across all of them.

Question 28

How do you measure AEO results for a medspa?

Accepted Answer

Korra tracks AEO results by monitoring a medspa's citation rate in AI engine responses for its target queries. We manually query ChatGPT, Perplexity, Google AI Overviews, and Gemini for the practice's primary search terms each month and track whether the practice appears as a cited answer, a recommended option, or not at all. We set a baseline in month 1 and measure improvement from there.

Question 29

How much does AEO cost for a Houston medspa?

Accepted Answer

Korra's AI Search (AEO) service starts at $1,500 per month. AEO is also bundled into every Korra web design build at no additional charge — the site ships with FAQPage schema, structured data, llms.txt, and AEO-optimized content as standard. Standalone AEO engagements require a 6-month minimum.

Question 30

Is it too early to invest in AI search optimization for a medspa?

Accepted Answer

No — in fact, now is the best time. Patient use of AI search engines like ChatGPT and Perplexity to find local services is growing rapidly. Houston medspas that establish AEO authority now will be significantly harder to displace once the space becomes crowded. Most Houston medspa competitors have not started AEO work. The window is open.

Question 31

Does AI search replace traditional Google SEO?

Accepted Answer

AI search does not replace traditional Google SEO — it supplements it. The majority of new medspa patient discovery still happens through Google Search and Google Maps. AI search captures a growing additional share of patients, particularly for research-phase queries like 'what is the best treatment for fine lines?' Both SEO and AEO are needed, and the two strategies share many tactics.

Question 32

What paid advertising platforms does Korra manage for medspas?

Accepted Answer

Korra manages Google Search ads, Google Performance Max campaigns, and Meta advertising (Facebook and Instagram) for Houston medspas. For most practices, the highest-priority platform is Google Search — it captures patients actively searching for treatments. Meta is used for awareness, lookalike audience targeting, and retargeting website visitors and patient lists.

Question 33

How much should a Houston medspa spend on Google Ads?

Accepted Answer

Korra recommends a minimum of $2,000 per month in Google Ads spend for a Houston medspa. For competitive treatments like Botox in River Oaks or laser resurfacing in The Woodlands, $3,000–$5,000 per month in ad spend produces meaningfully better results. Ad spend goes directly to Google — Korra's management fee is separate and transparent.

Question 34

How long until Google Ads show results for a medspa?

Accepted Answer

Google Search campaigns for medspas typically produce booked consultations within the first 2–4 weeks when campaigns are set up correctly. Meta advertising takes longer to optimize — the algorithm requires 4–6 weeks of data before performance stabilizes. Korra sets a 90-day ramp expectation at kickoff: month 1 is learning and launch, month 2 is optimization, month 3 is scale.

Question 35

How much does Korra charge to manage paid ads for a medspa?

Accepted Answer

Korra's paid ads management fee starts at $2,500 per month. Ad spend is billed directly from Google and Meta to your accounts — Korra never marks up ad spend or bills for it. The management invoice from Korra covers strategy, campaign setup, weekly optimization, landing page work, creative direction, and monthly reporting. Paid ads are month-to-month after the first 90 days.

Question 36

How often does Korra optimize paid ad campaigns?

Accepted Answer

Korra reviews and optimizes paid ad campaigns every week — not once a month as most agencies do. Weekly optimization means faster response to performance shifts, quicker budget reallocation away from underperforming ad sets, and tighter alignment between ad spend and booked consultations. Monthly 'optimization' is one of the most common ways medspa ad budgets get wasted.

Question 37

Do you build landing pages for medspa ad campaigns?

Accepted Answer

Yes. Driving paid ad traffic to a medspa's homepage wastes budget. Korra builds or optimizes dedicated landing pages for each campaign, matched to the specific treatment or offer being advertised and designed around a single conversion action — typically booking a consultation. Landing page work is included in the paid ads management engagement.

Question 38

How does Korra track whether ads are producing booked appointments?

Accepted Answer

Korra configures conversion tracking to measure booked appointments — not just clicks or form submissions. We set up Google Analytics 4, Google Ads conversion tracking, and Meta Pixel with custom events that fire when a patient completes a booking on your scheduling platform. Monthly reports show spend, cost per lead, cost per booked consultation, and attributed revenue where trackable.

Question 39

How do I get started with Korra?

Accepted Answer

The first step is a 20-minute discovery call. We'll review your current website, ad accounts, and Google Business Profile, then outline exactly what we'd prioritize for your practice. No pitch deck, no generic proposal. If it's a fit, we'll send an agreement and start the onboarding process within the week.

Question 40

What are Korra's contract terms?

Accepted Answer

Web Design is a one-time project with no ongoing contract. SEO and AI Search require a 6-month minimum because results compound over time and the first 90 days build the foundation that months 4–6 benefit from. Paid Ads are month-to-month after an initial 90-day onboarding period. There are no long-term lock-ins beyond these minimums.

Question 41

Do you work with medspas outside of Houston?

Accepted Answer

No. Korra works exclusively with medical spas in the Greater Houston metro area. This is intentional — deep local knowledge, the ability to show up in person, and understanding of Houston's specific neighborhoods and patient demographics are central to how Korra works. Practices outside Houston looking for similar services will need to find a different agency.

Question 42

Can I hire Korra for just one service?

Accepted Answer

Yes. Web Design, SEO, AI Search, and Paid Ads can each be purchased as standalone services. Clients who need a website do not have to buy ongoing marketing. Clients who already have a website they're happy with can start with SEO or paid ads. That said, the four services compound — clients who run all four consistently see the best results.

Question 43

Does Korra guarantee results?

Accepted Answer

Korra does not guarantee specific patient numbers or revenue outcomes — too many variables on the practice side (consult-to-book rate, pricing, front desk responsiveness, seasonal demand) affect the final result. What Korra does guarantee: weekly work, full transparency in reporting, and honest communication. If we are not producing results after 90 days, we will say so and either restructure or recommend you pause before we do.

Question 44

What if I am already working with another marketing agency?

Accepted Answer

Many Korra clients come from other agencies. We can start by auditing what your current agency has built — ad accounts, SEO work, website — and give you an honest assessment of what's working and what isn't. Transitioning to Korra typically involves taking over ad account access, reviewing existing SEO work, and rebuilding or optimizing the website. We handle the transition without downtime.

Question 45

Does Korra offer reporting and how often?

Accepted Answer

Korra provides monthly reporting for all ongoing services — SEO, AI Search, and Paid Ads. Reports cover keyword rankings, organic traffic, GBP performance, AI citation rate, ad spend, cost per booked consultation, and revenue attributed to digital marketing where trackable. Clients also receive brief weekly updates during active campaign periods. There are no monthly report meetings unless you want them.

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