● Journal

Notes from inside Houston's medspa market.

Practical takes on web design, SEO, AI search, and paid ads — written for practice owners, not marketers.

Why your medspa shows up in 'best Botox near me' but not in ChatGPT.

Google and ChatGPT pull from completely different signals. Ranking in one doesn't mean you exist in the other. Here's the gap.

Broad match keywords, no conversion tracking, ads running 24/7 to a homepage. The same mistakes, repeated across hundreds of practices.

Speed issues, broken booking flows, missing local SEO signals — most Houston medspa sites fail the patient before they even read a word of copy.